<aside> 🇰🇪 I am a dynamic and results-driven brand and marketing professional with over 8 years of experience in building, launching, and growing FMCG and retail brands across East Africa. With a strong background in brand strategy, product innovation, go-to-market execution, and consumer engagement, I have led successful campaigns that delivered measurable business growth. I thrive at the intersection of creativity and data, leveraging digital tools, market insights, and cross-functional collaboration to drive impact. Passionate about African brands and storytelling, I continue to create purposeful, consumer-centric strategies that win hearts and market share.

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About Me

I’m a strategic thinker, brand storyteller, and lifelong learner, always exploring new trends in consumer behavior and marketing. When I’m not shaping campaigns or mapping out brand ideas, you’ll find me researching for investment options, discovering new music, exploring local markets for inspiration, or planning my next travel adventure. I believe in the power of creativity, culture, and human connection to build brands that truly resonate.

💼 Experience

Sales & Marketing Consultant - Moulders Hub | 2023 - Present

• Implementing go-to-market (GTM) strategies to drive business growth, generate revenue, and expand market presence, delivering over $2.8M in incremental revenue.
• Creating content, digital campaigns and social media management for multiple brands, achieving 2X growth in brand visibility and lead generation.
• Spearheading brand management and PR strategies, successfully launching three regional hubs and driving 1,000+ new sales and 2X marketing-qualified leads.

Marketing Manager - Melvins Teas | 2022 - 2023

• Spearheaded the launch of 10 new products, securing retail, e-commerce and distribution partnerships, contributing to a 12% revenue growth in 2022.
• Managed and optimized a Kes 12 million marketing budget, ensuring strategic allocation to drive brand awareness, consumer adoption, and market penetration.
• Strengthened brand visibility and market engagement through social media management, website optimization, and corporate events such as trade fairs and exhibitions.

Senior Marketing Officer (Kenya & Export Markets)- BURN Manufacturing | 2018 - 2022

• Developed and executed digital marketing strategies, including SEO, content marketing and influencer partnerships, leading to a 60% increase in brand visibility and qualified leads in Nigeria, Ghana, Mozambique, Senegal and the Somali region.
• Led demand generation initiatives for key accounts across retail, general trade, MSMEs, banks and SACCOs, achieving a 50% increase in stove sales and 80% growth in warranty registrations.
• Managed large-scale marketing projects, including wall branding, in-store category branding, merchandise branding, media buying and billboard campaigns, enhancing brand awareness and product penetration.
• Maintained the product training calendar, collaborating with 10 country managers and associates to ensure consistency in product knowledge and market expansion strategies.

Carbon Project Manager - BURN Manufacturing | 2019 - 2020

• Successfully implemented BURN’s countrywide carbon project, managing 50 sales agents and 20 distribution partners, exceeding projected targets while establishing a sustainable carbon operations channel.